Premier Inn 'weekends' by RKCR/Y&R
25 May 2010
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Dithmer, Jane Briers and Dave Cornmell, Jonny Porthouse and Andy Lee, Katy Hopkins and Steve Hawthorne ...
Macadam and Paul Jordan Art directors: Angus Macadam and Paul Jordan Director: Steve Reeves ...
: Steve Wheeler, general manager, advertising Brief: Encourage trial of the brand among business travellers Agency: St Luke's Writer: Roderick Fenske Art director: Steve McKenzie Director: Rob ...
-fareast-language:#0400; mso-bidi-language:#0400;} The ads, once more fronted by comedian Lenny Henry ... of the leisure travel sector. In the TV ad, created by RKCR/Y R, Henry is shown enjoying a variety of pursuits ... Inn hotel. The campaign also promotes the brand's 29 entry-level price. Steve Conway, head ...
Steve Cox, marketing director at JCDecaux Airport, has appeared on stage at The Forum in Kentish
LONDON - Premier Inn, the Whitbread hotel chain, has drafted in comedian Lenny Henry to front a £9m...The year-long campaign, which launches on 15 February, depicts Henry enjoying the quality ... . Gerard Tempest, marketing director at Premier Inn, said: Lenny Henry personifies the brand s down-to-earth nature. He added that it may continue to work with Henry beyond 2008. Premier Inn s rebrand ...
playful shot at France striker Theirry Henry for his controversial handball last week in the World Cup ... ." Following last Wednesday's match, digital agency Love Manchester also took a cheeky shot at Henry ...
: Lysette Gauna, head of brand, Virgin Atlantic Creative agency: Antidote Copywriter: Steve Henry ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.