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Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

09 Feb 2012 | by Gemma Charles

Brands under fire include Kellogg's Krave, Nesquik and Cadbury's Buttons. The CFC was due to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company websites promoting products that are classified as "high in sugars or fat or salt", and are clearly ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

to flour and sand to sugar along with routine cheating at scales. Then, more upright individuals ...

Honey Monster owner Raisio shortlists agencies for consumer account

08 Feb 2012 | by John Owens

The company behind Sugar Puffs cereal is holding a pitch for a consumer account....Raisio, which took on the Honey Monster brand behind Sugar Puffs early last year, is holding a review of its PR arrangements. It is believed that after initially contacting a range of agencies, the list has been narrowed down for what will be a year-long brief focusing on consumer-facing PR ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

08 Feb 2012

? Arrogance. Also, brands that pretend to be healthy while adding an eye-watering amount of sugar ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

does the manufacturer of a lump of sugar promote its wares? With a truth. Mars Bars ... is in no danger from some refined sugar. Simon S Kershaw is a creative consultant and a former creative ...

Trading places: this week's people moves

20 Jan 2012 | by Daniel Farey-Jones

, Lord Sugar's digital out-of-home media owner, has appointed CBS Outdoor's head of marketing Mike ...

Amscreen poaches CBS Outdoor's Mike Hemmings

19 Jan 2012 | by Maisie McCabe

Amscreen, Lord Sugar's digital out-of-home media owner, has appointed CBS Outdoor's head

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

19 Jan 2012 | by Nicola Clark

sports marketing experts argue that the writing is on the wall for HFSS (high in fat, sugar and salt ...

Government backs IPA challenge to find creative entrepreneurs

13 Jan 2012 | by Sara Kimberley

of the UK government, we may well find the next Mark Zuckerberg, Charles Saatchi or Sir Alan Sugar ...

Trading places: this week's people moves

13 Jan 2012 | by Sara Kimberley

Sugar's Amscreen , the digital outdoor media owner, has appointed former Titan Outdoor and JCDecaux ...

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