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LONDON - Quaker is overhauling the packaging of its Sugar Puffs brand by increasing the prominence
Sugar Puffs is seeking an agency to handle an ad campaign worth £2m-£3m next year....The activity follows last week's sale of PepsiCo's Sugar Puffs and Harvest Cereal Bar brands to Big Bear, a management buy-in team whose strategy is to acquire and build heritage brands suffering from under-investment. Big Bear's joint chairman, Paul Wilkinson, said it would probably launch brand ...
for Quaker's Sugar Puffs....has just moved in to the building and has run out of Sugar Puffs. As Honey Monster has finished his ...
to spearhead the relaunch of Sugar Puffs....Moss left the RHM subsidiary last year after a period of ill health. She subsequently launched a brand consultancy called One Big Leap. Sugar Puffs is due to relaunch next year. It was acquired alongside the Harvest Cereal Bar brand by management buy-in team Big Bear from PepsiCo in the summer. Big ...
Quaker Oats is to launch a chocolate version of its Sugar Puffs cereal, the first brand extension...Quaker Oats is to launch a chocolate version of its Sugar Puffs cereal, the first brand ... the brand. Recent campaigns for the brand featured the Sugar Puffs Honey Monster dressed as rapper ... featured in Sugar Puffs ads. It is the UK s ninth-largest cereal brand (IRI). ...
Sugar Puffs is investing £3.5m in an autumn TV, in-store and digital campaign for its Honey Waffles
Sugar Puffs has made its own version of the famous Nike airport commercial in which...Sugar Puffs has made its own version of the famous Nike airport commercial in which the Brazilian football team caused havoc during the 1998 World Cup. Targeted at pre-teenage children ... Coleridge, the account manager for Sugar Puffs, said: Nike s famous commercial is a great platform ...
Sugar Puffs has hired Bray Leino as its creative shop as it plots its return to TV in September...The ads will be Sugar Puffs' first TV activity since it was acquired by Big Bear last year. They will support the breakfast cereal's current £3.5m campaign to promote the natural goodness of honey and the importance of bees. The controversial honey bee activity includes a schools education programme ...
LONDON - The Honey Monster is returning to UK TV screens today to front a new campaign for Sugar
Sugar Puffs, the cereal brand, is extending into the cereal bar sector. The 20g Monster Puff bars
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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