Are advertisers paying too high a price for star turns?
31 Oct 1997 | by MAGGIE BROWN
but staid product competing with sugar-laden junk, it may have reasoned that it has no alternative ...
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CPN set to handle consumer PR for Ribena brands
05 Jan 2001
-olds. But CPN will have to overcome some negative messages about the sugar content of Ribena Toothkind. SB says Ribena minimises risk of tooth decay. But a Which? survey of the levels of sugar in fruit drinks ...
CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game
10 May 1996 | by KATE NICHOLASJEREMY SLATER
extending the blue livery of its sugar-free Pepsi Max brand across the range. The campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
