Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
of the world's favourite drinks, despite its high sugar content against a backdrop of concerns about rising ...
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CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
does the manufacturer of a lump of sugar promote its wares? With a truth. Mars Bars ... is in no danger from some refined sugar. Simon S Kershaw is a creative consultant and a former creative ...
CREATIVE STRATEGY: Coca-Cola decides that honesty is not the best policy
20 Jan 2011 | by Simon Kershaw
sugars, Simon?" "Er... none, Grandma.".... Of course, my grandparents came from a time and a place (Lancashire) where sugar was seen as a staple ... someone points out that you ve also put several teaspoons of sugar (or about a quarter of the accepted ... 23g of sugar in each 500ml bottle, which has been prominently labelled on-pack since launch ...
CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet
16 Sep 2010 | by Simon Kershaw
posters in the Underground. At first sight, it s just a bit of a laff to flog a bar of cocoa and sugar ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
promises disappear in a puff of vapour. Through all that change, brand fundamentals have remained ...
Children and plastic bags don't mix, ASA tells catalogue company
24 Feb 2010 | by Daniel Farey-Jones
The complainants were concerned that the images could be copied by children, leading to physical harm. No Added Sugar, the brand behind the catalogue, explained that each of their catalogues had a ... Sugar to take care when depicting images of children in its catalogue in future. No Added Sugar has ...
Tackling obesity with direct mail
29 Jul 2008 | by James McGruer
outlawing the advertising of products high in salt, fat and sugar during children's TV schedules, it ...
Direct choice: Scottish and Southern Energy
07 May 2008 | by Luca Margarito, Managing partner, PHD
full of toilet paper, teabags, sugar, kitchen roll, wipes, and biscuits. The energy firm has clearly ...
Media: Double Standards - Getting results from looking at human behaviour
25 Apr 2008
Sugar, John Watson and Richard Branson. Which is a truly scary thought. MIKE COLLING - MANAGING ...
Campaign Annual 2007: Top 10 Worst Celeb Ads
14 Dec 2007
&I - Sir Alan Sugar He may have conquered the business world, but it's done nothing for his acting abilities, which are actually laughable. Sugar's promise that his fee for the ad is going to charity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
