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Garmin signs six-figure deal with Sugar's Amscreen

01 Jun 2012 | by Maisie McCabe

range of products across Lord Sugar's Amscreen digital garage forecourt screen network..... Simon Sugar, chief executive of Amscreen, said: "This mutually beneficial deal will enable both Garmin ...

Diary: Nabs with added Sugar

03 May 2012

Sir Alan Sugar once said: "I don't like liars, I don't like cheats. I don't like bullshitters. I

PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water

12 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

PepsiCo UK is removing sugar from its vitamin-enriched water range SoBe V Water at the end...was approved by the European Union in November, to sweeten the drink instead of sugar. The move will reduce the SoBe V Water range's sugar content from 20 grams to zero and its calorie count from 85 to 10 or less. New packaging will communicate the brand's new low calorie, zero sugar message and PepsiCo and Britvic ...

Sector Insight: Sugar confectionery and gum

11 Jan 2012 | by Jane Bainbridge

times a week. - Costs The rising price of sugar has hit brands. Margins have been under pressure ...

Sugar's Amscreen buys Digicom

02 Aug 2011 | by Maisie McCabe

Lord Sugar's Amscreen, the digital out-of-home network owner, has acquired the sales and marketing

Sugar's Amscreen takes on Europe

27 Jul 2011 | by Maisie McCabe

Amscreen, the digital media network owned by Lord Sugar's Amshold Group, is to expand into Europe...messaging, reducing wastage and maximising store compliance." Amscreen's chief executive is Simon Sugar, Lord Sugar's son. The ad sales for Amscreen are handled by Digicom , the independent ad sales house set up by former CBS Outdoor international chief executive Tom Goddard. Simon Sugar said: "The user ...

Lord Sugar's right-hand man Nick Hewer lauds PR boss Michael Joyce

21 Jul 2011 | by Sara Luker

Lord Sugar's right-hand man, Nick Hewer, has paid tribute to the 'wonderful chap' who gave him his...into contact with Lord Sugar. 'Michael was a wonderful chap to work with and we never had a cross word from ...

Coke, Kit Kat and Red Bull give sugar rush to BR app chart

23 Mar 2011 | by Daniel Farey-Jones

Two new apps that let iPhone users crack open a virtual Coca-Cola, and enjoy a video break thanks to Kit Kat, have topped this week's branded app chart.

Lord Sugar confirmed as YouView chair

07 Mar 2011 | by Maisie McCabe

Lord Alan Sugar, star of BBC One show 'The Apprentice' and former enterprise tsar, is to become non...Sugar will lead YouView, the joint venture between the BBC, ITV, Channel 4, Channel 5, BT ... . Charles Dunstone, chairman of TalkTalk, said: "Lord Sugar's experience in delivering set-top box ... stage, I can t think of anyone better placed to help bring YouView to market than Lord Sugar." Meek ...

Hachette Filipacchi invests in Sugar online

22 Feb 2011 | by Katherine Levy

-old Sugar print title....it is in the process of closing the printed edition . Sugarscape will become a standalone title when Sugar ... launched in 2007 in Sugar's 12th year, is described by the publisher as "a leading lifestyle destination ... youth audience we have reached through the digital incarnation of the Sugar brand. "We feel confident ...

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