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Think BR: The search for white space

? Sure, oatmeal is a kind of super food with its smart, slow burn sugars. But beneath ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

does the manufacturer of a lump of sugar promote its wares? With a truth. Mars Bars ... is in no danger from some refined sugar. Simon S Kershaw is a creative consultant and a former creative ...

Trading places: this week's people moves

, Lord Sugar's digital out-of-home media owner, has appointed CBS Outdoor's head of marketing Mike ...

Trading places: this week's people moves

Sugar's Amscreen , the digital outdoor media owner, has appointed former Titan Outdoor and JCDecaux ...

Mike Soutar cameos as The Apprentice hits record 10.7 million audience

Pellereau won the £250,000 investment from Lord Sugar, while Shortlist Media's Mike Soutar helped vet...In a break from tradition, Lord Sugar chose not to bring back the fired contestants for a final ... business people. Alongside Soutar, the other guest interviewers were Lord Sugar s former regular ... year s series, which was broadcast later in the year in an attempt not to give Alan Sugar s role as a ...

Think BR: Why does adland insist on making people feel guilty?

judgement and indulge in something they know they shouldn t really. From the cheapest sugar filled candy ...

Think BR: Product placement's first three months

s transformation from Sir Alan to Lord Sugar was no doubt boosted by it; and we all knew what was behind ... medicines, gambling, cigarette, alcohol and food and drink brands high in fat, salt or sugar also can ...

The Apprentice kicks off with 7.8 million audience

Lord Alan Sugar's firing of contestant Edward Hunter on 'The Apprentice' was watched by an average...Now in its seventh series, The Apprentice features 16 contestants competing against each other for a top prize. Rather than winning a job working for Lord Sugar, this year s winner will receive 250,000 of "cash and value" from him. The opening task asked the two teams to turn 250 worth of fruit ...

CREATIVE STRATEGY: How to waste an Oscar winner

s PR people did their best to puff up their little film. Mario Testino shot it. Whatevaah! And, hold ...

Coke, Kit Kat and Red Bull give sugar rush to BR app chart

Two new apps that let iPhone users crack open a virtual Coca-Cola, and enjoy a video break thanks to Kit Kat, have topped this week's branded app chart.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.