Paul Smith
14 May 2012
stripy accessories deliver the equivalent of a pick-n-mix sugar rush to a five-year-old. Some brands ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
on using natural ingredients and fewer 'chemicals and bad sugars'. This, she contends, is allowing ... of Relentless Energy Drinks' sugar-free variant last year was a key moment in the brand's growth. Our plans ...
Brand Health Check: YouView
10 May 2012 | by Kim Benjamin
Technical problems, several delayed launches and an entire press and marketing team fired - YouView, the set-top box business led by entrepreneur and The Apprentice star Lord Alan Sugar, has hit ... . Getting a cheaper box out there is one lever, but Sugar's (presumed) forte in this area is hindered ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
started out in 1938 it sold noodles and dried seafood. It even tried its hand at textiles and sugar before ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
. It contains no added sugar, other than natural sugar from the fruit. A 250ml serving contains 25 grams of sugar, which a McDonald s spokeswoman claimed equated to approximately six teaspoons of sugar while a "similar-sized smoothie or a fresh juice would contain around seven teaspoons of sugar". Fruitizz ...
Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
ingredients. A number of products have also been reformulated to contain less sugar and fat, while the fish ...
YouView hires top marketer ahead of expected autumn launch
25 Apr 2012 | by Matthew Chapman
brought in 'Apprentice' star Alan Sugar, an acquaitance of Channel 5 owner Richard Desmond, as chairman ...
Red Bull set to roll out Editions offering in UK
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
's range in the UK comprises its original energy drink, a sugar-free version, a smaller energy shot and a ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
manufacturers to publish clear guidelines on salt, sugar, fat and calorie consumption on their products. However ... announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ... . The last government imposed a food testing regime based on fat, sugar and salt, yet failed to say how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
