Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
submitted while a second reads "Chocolate, crisps, fizzy drink, biscuits, sugar pops: that's my five a day ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
The campaign was due to place the Manchester United football player's image on thousands of bottles and cans of Coke Zero, the brand's no-sugar variant. Coca-Cola today confirmed the promotion had been cancelled, as it did not deem it "appropriate" due to the allegations surrounding the striker ...
J2O
05 May 2010 | by Joe Thomas
teaspoons of added sugar. Moreover, as the pub trade continues to decline, the brand has had to court a ...
Pubs' natural premium
14 Apr 2010 | by Joe Thomas
's J2O juice drink, the Feel Good Drinks range, which contains no added sugar or artificial ingredients ... Good alongside J2O was partly based on the amount of sugar and artificial additives that the Britvic ... Group, says: 'Being made with 100% natural ingredients and with no added sugar or nasties, Feel Good ...
Find a healthy balance
30 Mar 2010 | by Gemma Charles
and Walkers crisps, healthier. This followed the multinational's pledge to cut fat, salt and sugar across its ... . Similarly, he adds that brands are also grappling with the fact that products containing more sugar do ... counterparts. However, Goudge says it is not inconceivable that products that are high in fat, salt or sugar ...
Sector insight: Complementary medicines
10 Feb 2010 | by Jane Bainbridge
' are so diluted their only effective ingredient is sugar. It is too soon to tell what impact this stunt ...
Trident
27 Jan 2010
on an oral-hygiene message - don't bury the sugar-free positioning. CARL RATCLIFF, PLANNING DIRECTOR, MCBD ... . - Trident is the original space gum (NASA sponsored it) and was the original sugar-free gum (dentists ...
Brand in the news: SodaStream
08 Dec 2009 | by Marcus Waley-Cohen, Co-founder, Firefly Tonics
consumers five reasons to purchase: fresher taste, customisable flavours, lower sugar, environmental ...
Sugar Puffs extends into the cereal bar sector
17 Nov 2009
Sugar Puffs, the cereal brand, is extending into the cereal bar sector. The 20g Monster Puff bars
Pizza chain in 'healthy' wine
17 Nov 2009
The Leggera wine contains 22% fewer calories and 22% less sugar and alcohol than an average wine on the PizzaExpress menu. It will come in Sangiovese red and Pinot Bianco white variants. The wine launch follows the announcement that the Leggera pizza has become a permanent feature on the PizzaExpress menu. The Leggera now ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
