Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
promises disappear in a puff of vapour. Through all that change, brand fundamentals have remained ...
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Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
You walk into a cafe. 'Coffee please.' 'For here, or take away?' 'Take away.' 'Small, medium or large?' 'Err ... medium.' 'Black or white?' 'White, please.' 'Skimmed, semi-skimmed, full-fat, cream or soya?' 'Semi-skimmed, please.' 'Sugar or sweetener?' 'Sweetener.' 'Sorry, we're out of coffee today ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brand makeover. A further challenge will be persuading consumers to switch to no-sugar variants. Last month Pepsi launched 600ml bottles of its sugar-free products at the same price as its 500ml bottles ...
Brand Republic's top stories of 2008
24 Dec 2008 | by Staff
-off with The Mighty Boosh after the comic duo took exception to a Bray Leino-created ad for Sugar Puffs ...
Michael Phelps criticised for Frosted Flakes sponsorship deal
22 Aug 2008 | by Darren Davidson
of Frosties) contains three times as much sugar as Wheaties and a third of the fibre. Wheaties traditionally ...
Department of Health and MCBD win June Thinkboxes
29 Jul 2008 | by Staff
child pretending to puff on a pencil in imitation of their parent. The execution reveals how parental ...
Amstrad founder Alan Sugar resigns after 40 years
02 Jul 2008 | by Staff
LONDON - Sir Alan Sugar has stepped down as chairman of Amstrad, 40 years after he founded
No Sugar required
04 Apr 2008 | by Ardi Kolah
of the hapless teams sent on a mission by Alan Sugar (why does he insist on being called Sir Alan ...
Desert Island Brands - Trevor Richards
10 Oct 2007
but these are basically coloured sugar swirls on a biscuit base which at home I never get the chance to consume as my ...
Children being exposed to less food ads
01 Oct 2007 | by Nikki Sandison
high in fat, salt or sugar being shown during or around programmes that are made for, or could appeal ... , full sugar carbonates, breakfast cereals and fast food restaurants fell by almost 9% or 26m across all ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
