Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
of the world's favourite drinks, despite its high sugar content against a backdrop of concerns about rising ...
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Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...
of the world's favourite drinks, despite its high sugar content against a backdrop of concerns about rising ...
, or sugar (defined by the UK's Food Standards Agency nutrient profiling scheme) and baby milk Products ...
and cutting the amount of fat, salt and sugar in old favourites. We overhauled Happy Meals and we have become ...
week, join Russian sugar and pork producer Rosagro, which is looking to raise $300m in London. Both ...
in measuring brand value, but also a consumer move away from highly sugared drinks. David Haigh, chief ...
as part of a 1.2m revamp of the brand. Similarly, Sugar Puffs' Honey Monster is another mascot that has ... Churchill Insurance 5 Honey Monster Sugar Puffs 6 Tony the Tiger ... , while using this method of promoting cereals (often high in sugar) to children has come under scrutiny ...
promises disappear in a puff of vapour. Through all that change, brand fundamentals have remained ...
brand makeover. A further challenge will be persuading consumers to switch to no-sugar variants. Last month Pepsi launched 600ml bottles of its sugar-free products at the same price as its 500ml bottles ...
, Diets and Zero 5. The Brand Value of Red Bull includes sugar-free and Cola 6. The Brand Value ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.