Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
started out in 1938 it sold noodles and dried seafood. It even tried its hand at textiles and sugar before ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
budget for its no calorie and zero sugar colas - Diet Coke and Coca-Cola Zero - by 25% by the end of 2014 ...
Woman at centre of EU jam battle brings in Citypress
24 Feb 2012 | by John Owens
been told she cannot use the term jam because of a lack of sugar content in the spread. Her products ... is not ruled to have enough sugar in it. Charles Tattersall, MD of Citypress, said that there were plans ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
to flour and sand to sugar along with routine cheating at scales. Then, more upright individuals ...
Honey Monster owner Raisio shortlists agencies for consumer account
08 Feb 2012 | by John Owens
The company behind Sugar Puffs cereal is holding a pitch for a consumer account....Raisio, which took on the Honey Monster brand behind Sugar Puffs early last year, is holding a review of its PR arrangements. It is believed that after initially contacting a range of agencies, the list has been narrowed down for what will be a year-long brief focusing on consumer-facing PR ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
, Lord Sugar's digital out-of-home media owner, has appointed CBS Outdoor's head of marketing Mike ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
sports marketing experts argue that the writing is on the wall for HFSS (high in fat, sugar and salt ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
-cooking, albeit in kit form, while Heston experiments with pine-flavoured sugar for mince pies. A winning recipe ... "destination products" (such as pine-sugar dusting) is a nice touch, but this rates as only "slightly above ...
PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
in 2010 to make its brands healthier, including cutting fat, sugar and salt by 25% across the global ... the sugar than any other cereal, while giving children a flavour they tend to like'. Despite the mainly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
