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Apple cements most valuable brand status as UK's giants slide

Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...

The evolution of decision making

of the sugar content in the cereal you buy and are concerned about how much your children are consuming - so this time you decide to become more involved, spending a little longer in the aisle comparing the sugar ...

Helen Edwards on Branding: Back to basics

You walk into a cafe. 'Coffee please.' 'For here, or take away?' 'Take away.' 'Small, medium or large?' 'Err ... medium.' 'Black or white?' 'White, please.' 'Skimmed, semi-skimmed, full-fat, cream or soya?' 'Semi-skimmed, please.' 'Sugar or sweetener?' 'Sweetener.' 'Sorry, we're out of coffee today ...

Digital's future is in the past

promises disappear in a puff of vapour. Through all that change, brand fundamentals have remained ...

Marketing's Power 100

brand makeover. A further challenge will be persuading consumers to switch to no-sugar variants. Last month Pepsi launched 600ml bottles of its sugar-free products at the same price as its 500ml bottles ...

BrandZ top 100 brands by value 2010

, Diets and Zero 5. The Brand Value of Red Bull includes sugar-free and Cola 6. The Brand Value ...

Peugeot uses hair salon TV to promote cars to women

, the digital signage company set up by Sir Alan Sugar, in June 2009. Amscreen recently announced it had ...

Brand Health Check: Skoda

the sugar they can get to sweeten the pill facing the brand's owner, Volkswagen Group. Sales ...

And in the real world... Lord Sugar, Apple, Molson Coors and more...

Company executives have given the thumbs down to Gordon Brown's decision to bring the Apprentice star Lord Sugar into the government, a new survey has revealed. Source: Financial Times The government has vowed to reform the rail franchise system following news that Stagecoach has become the latest ...

Carbon Trust survey: Consumers put price, quality and brand before carbon reduction

to inform consumers that the carbon footprint of its cane sugar is 380g per 1 kg bag. Simon Houghton-Dodd, head of quality and sustainability at Tate and Lyle Sugars, said its customers had expressed interest ... -Dodd, is that the label can demonstrate that despite being grown far away the sugar has a low carbon footprint ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.