Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
budget for its no calorie and zero sugar colas - Diet Coke and Coca-Cola Zero - by 25% by the end of 2014 ...
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ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
manufacturers to publish clear guidelines on salt, sugar, fat and calorie consumption on their products. However ... announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ... . The last government imposed a food testing regime based on fat, sugar and salt, yet failed to say how ...
ISBA Conference: Advertisers must prove their economic worth
21 Mar 2012 | by Gemma Charles
or sugar, following the calls last week by Scottish public health minister Michael Matheson for a UK ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
Brands under fire include Kellogg's Krave, Nesquik and Cadbury's Buttons. The CFC was due to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company websites promoting products that are classified as "high in sugars or fat or salt", and are clearly ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
to flour and sand to sugar along with routine cheating at scales. Then, more upright individuals ...
Government backs IPA challenge to find creative entrepreneurs
13 Jan 2012 | by Sara Kimberley
of the UK government, we may well find the next Mark Zuckerberg, Charles Saatchi or Sir Alan Sugar ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
of the world's favourite drinks, despite its high sugar content against a backdrop of concerns about rising ...
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
that food deemed to be high in fat, salt or sugar cannot be advertised during programmes watched mostly ...
John Shewell: Internal comms - put people first
06 Oct 2011 | by John Shewell
assessment of what is happening. There s no point sugaring the pill. Tell it as it is and focus on the long ...
Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum
07 Sep 2011 | by Staff
YES - Hugh Bishop, Chairman, Meteorite All food providers and sellers should pay levies of differing amounts, depending on each product's sugar/fat content. This would encourage brands to make 'better' foods. The obesity issue must be addressed with radical, enforced measures. All money raised ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
