Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
started out in 1938 it sold noodles and dried seafood. It even tried its hand at textiles and sugar before ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...
TalkTalk seeks agency for YouView task
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
delay until 2012. In March, Lord Sugar is appointed as chairman before axing its marketing department ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
of the world's favourite drinks, despite its high sugar content against a backdrop of concerns about rising ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
-cooking, albeit in kit form, while Heston experiments with pine-flavoured sugar for mince pies. A winning recipe ... "destination products" (such as pine-sugar dusting) is a nice touch, but this rates as only "slightly above ...
EDINBURGH TV FESTIVAL: 'Internet is fundamental to the future of TV', says Google's Schmidt
26 Aug 2011 | by Maisie McCabe
the very beginning. "Take a lead from the Victorians, and ignore Lord Sugar," he said, "Bring engineers ...
Wired goes monthly on the iPad
01 Apr 2011 | by Katherine Levy
, and why failure is the future of business, with a contribution by Alan Sugar. ...
Google and Vodafone top global and UK brand lists
21 Mar 2011 | by Ed Owen
in measuring brand value, but also a consumer move away from highly sugared drinks. David Haigh, chief ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
promises disappear in a puff of vapour. Through all that change, brand fundamentals have remained ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brand makeover. A further challenge will be persuading consumers to switch to no-sugar variants. Last month Pepsi launched 600ml bottles of its sugar-free products at the same price as its 500ml bottles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
