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Bowled over

DawBell has been taken on by former England cricket star Andrew 'Freddie' Flintoff for his new Discovery Channel show 'Freddie Flintoff Goes Wild'.

Shazam sets its sights on revolutionising TV ads

in the US in February 2010, when it gave away 5,000 pairs of Dockers chinos during the Super Bowl. Baby ... interaction 25 times during the 2012 Super Bowl); offer viewers free additional content; hold a prize draw ... , Shazam has achieved cut-through. This year, a third of the ads during the Super Bowl were Shazam ...

How digital can turn a great story into a super-franchise

world. Additionally, Marvel - the ultimate super-franchise - is a universe that works holistically ...

Twitter in agency hunt to boost consumer appeal

super-injunctions. In March, a student who posted racially offensive comments on the site about ...

Sheba 'follow your passion' by AMV BBDO

In the spot, the actress Eva Longoria dances round a house and prepares a bowl of Sheba for her cat. Longoria said: "I was thrilled when I read the script to learn the ad would incorporate one of my most liberating passions dancing. The way the commercial is shot is pretty mischievous as ...

Large-scale NFC ads trial gets 3,000 people to interact

; interviews with a small panel of super-users of smartphones; weekly quantitative research, and a quantitative ...

Think BR: The search for white space

? Sure, oatmeal is a kind of super food with its smart, slow burn sugars. But beneath ...

Manchester City in agency hunt to promote Etihad Stadium

Super League games played over two days. Previously known as the City of Manchester Stadium ...

Cadbury Wispa launches £3.5m ad campaign

of the ad and extra content. Fallon has also recruited YouTube Super Users to contribute their own unique ...

Think BR: Advertising for the second-screen

adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during the event, including Toyota, Pepsi, Disney and US electronics retailer, Best Buy, to make their Super Bowl ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.