MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,
27 Sep 1996 | by MAGGIE BROWN
of dramas with maximum ratings sensations and soap operas as super brands . The wind of commercial ...
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NEWS: Clubland drag queen Miss Kimberly ...
04 Apr 1996
Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent s Super Ice...Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent s Super Ice lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
