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Dotcoms monopolise Super Bowl ad slots

Dotcom dollars forced the average price of a 30-second Super Bowl spot up 40 per cent to a record...Dotcom dollars forced the average price of a 30-second Super Bowl spot up 40 per cent to a ... 125 million viewers - the Super Bowl is regarded in America as the pinnacle of the advertising year ... -mailed timely reminders, set out deliberately to create the worst ad screened during the Super Bowl. It spent ...

Super Bowl XXXV reflects dotcom gloom

The dotcom gloom is reflected in this year’s line-up of advertisers for the US’s Super Bowl XXXV...LONDON (Brand Republic) - The dotcom gloom is reflected in this year’s line-up of advertisers for the US’s Super Bowl XXXV, to be broadcast on January 28 on CBS. Only three dotcom companies are likely ... with traditional advertisers, including some Super Bowl regulars such as MasterCard International. MasterCard ...

Monster.com books its place at Super Bowl

Careers website Monster.com has booked its place for American football event Super Bowl XXXV later...event Super Bowl XXXV later this year, the third time in a row the company has bought airtime during ... it has paid for the notoriously expensive Super Bowl slot, which see the dotcom air four 30-second slots ... ’s Super Bowl featured Monster’s “when I grow up” campaign, which, according to the company, generated ...

User-generated ads kick off at Super Bowl

for the Super Bowl, with valuable prizes, as well as the honour of creating a Super Bowl ad, for the winners. But Super Bowl viewers are unlikely to see the raw jerky footage typical of amateur videos on the web ... more control over its Super Bowl ad, which will feature four car models aimed at younger buyers. It has ...

Super Bowl dotcom ads ’too dull’

Dotcom companies failed to impress the 130 million viewers of Sunday night s Super Bowl XXXIV...Dotcom companies failed to impress the 130 million viewers of Sunday night s Super Bowl XXXIV ... competing for space during the Super Bowl ad bonanza meant airtime prices were pushed up to record levels ... . The influx of new advertisers squeezed out many of the more traditional Super Bowl names such as McDonald s ...

Independent agency auctions Super Bowl ad on eBay

-- by auctioning its services on eBay to devise a 'creatively brilliant' commercial to be screened during the Super...-in-a-lifetime opportunity" to be the first company in history to bid on a Super Bowl ad on eBay. It is also offering a ... the Super Bowl and it gets ranked in the Top 10 Spots of the Super Bowl list, compiled by the newspaper USA Today. The annual Super Bowl is one of the biggest events of the US advertising year, with many ...

Monster takes Super Bowl spot for fifth year running

, is to advertise during next year's Super Bowl for the fifth year running....continued involvement in major events like the Super Bowl and the Olympics drives Monster's presence ... about the creative was available. Advertising surrounding the 2003 Super Bowl is reported to be 80 ... downturn and the start of the Winter Olympic games, which began five days after Super Bowl Sunday. Walt ...

Napster chooses Super Bowl to start $30m iTunes fight

to fight the dominance of Apple's iPod, kicking off with a spot during the Super Bowl this weekend....would cost $10,000. The ad is set to run in the third quarter of Sunday's Super Bowl game. However ... ,700 mini iPod players. Separately, Ford has pulled an ad it was planning to run during the Super Bowl ... McCartney is back performing at the Super Bowl. No wardrobe malfunctions are expected from the former Beatle ...

MoveOn.org may screen anti-Bush ad during Super Bowl

be shown during the Super Bowl next month, one of the most watched events on US television....the Super Bowl XXXVIII next month. There are still spots remaining, although the organisation could have ... of Pearl Jam, actor Jack Black and the comedienne and actress Janeane Garofalo. Super Bowl XXXVIII takes ...

Campaign Viral Chart: M&Ms Super Bowl climbs to top spot

A Super Bowl ad for M&Ms has finally made it into first position following a two-week run in second...The "sexy and I know it" ad, which generated 42,788 shares across the social web this week, is the last Super Bowl ad remaining in the chart. It beat last week's most shared ad, the Valentine's Google doodle by Saatchi Saatchi , into eighth position. An anti-Google ad by Microsoft ...

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