FedEx kicks off pan-European direct review
14 Oct 2010 | by Sara Kimberley
not advertise during the Super Bowl in the US. At the beginning of last year, FedEx's chief executive, Fred ...
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Honda hands online relaunch brief to LBi
12 Apr 2012 | by Ian Darby
of its Super Bowl ad, featuring the title character from Ferris Bueller's Day Off . ...
Sony unveils Xperia Play mobile for gamers
14 Feb 2011 | by Arif Durrani
The launch of Xperia Play, expected to be on sale from April, ends months of speculation that culminated in a teaser ad during the Super Bowl extravaganza this month. Sony Ericsson revealed its Android-powered 'PlayStation Phone' will be called Xperia Play as the industry convened for the start ...
Nokia readies super-cheap phone for emerging markets
09 Mar 2011 | by Ed Owen
Nokia is releasing a new music-oriented handset, the X1-00, in April, which targets the "next billion" mobile phone users in emerging economies.
Endemol and Sky sign three-year Dublin Super Cup deal
16 May 2011 | by John Reynolds
-season football tournament, called the Dublin Super Cup...., managing director of Sky Sports, said: "The Dublin Super Cup will be part of our summer of live coverage ...
Adidas targets sports enthusiasts with training app
03 Aug 2010 | by Daniel Farey-Jones
appearing alongside NFL Super Bowl winner Reggie Bush, NBA All Star Derrick Rose, heptathlon world champion ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
everything). Pepsi tried a digital strategy with its Pepsi Refresh scheme. It axed TV ads in the Super Bowl ...
Agencies on alert as Scottish government looks to renew marcoms roster
30 Nov 2011 | by Matt Cartmell
Agencies north of the border are making plans to form 'super-agency' consortia in order to take a
4G smartphones and tablets dominate CES Las Vegas
07 Jan 2011 | by Ed Owen
Smartphones and tablets with super-fast 4G connections have dominated product launches
Glue Isobar scoops VisitSweden brief
10 Mar 2011 | by Matt Williams
November, the agency also launched "The Super Swedish Lotto", a competition that gave users the chance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
