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Turkey of Super Bowl 2011

08 Feb 2011 | by Daniel Farey-Jones

Daniel Farey-Jones winced when he viewed the Super Bowl Groupon 'Tibet' ad by Crispin Porter

Pick of Super Bowl 2011

08 Feb 2011 | by Sara Kimberley

Sunday night's Super Bowl game.

Super Bowl breaks US TV records

08 Feb 2011 | by Sara Kimberley

Sunday night's Super Bowl XLV was the most-watched television programme of all time in the US...just five years ago. "The Super Bowl continues to be in a category of its own, with an appeal that transcends sports and extends even to the commercials." More than 50 ads were broadcast during the Super ... the Super Bowl Dogs beat Darth Vader in Super Bowl ad ratings ...

Groupon pulls 'offensive' Super Bowl ad

14 Feb 2011 | by Sara Kimberley

The Groupon ad first aired in the Super Bowl. It opens in the style of an appeal for Tibet with a voiceover that says "the people of Tibet are in trouble, their very culture in jeopardy ... but they still manage to whip up an amazing fish curry". The ad then explains how Groupon can save the viewer money ...

Media Forum: Is 'Super Bowl effect' here?

19 Nov 2010

on these shores of an equivalent of the US "Super Bowl effect". It could, in theory, kick start an inspirational ... will need fame and participation - the Super Bowl effect and the social effect." MAYBE - David Wilding ... Roberts, head of strategy, OMD "The X Factor is not quite the Super Bowl yet. It's a big audience ...

H&M unveils David Beckham's Super Bowl ad

31 Jan 2012 | by Sara Kimberley

H&M, the Swedish fashion retailer, has unveiled its first Super Bowl TV ad, which stars football...be Misunderstood'. The 30-second spot, which will air during the second quarter of the Super Bowl on Sunday ... . It is the first time the retailer has invested heavily in TV advertising, with the cost of a Super Bowl ad costing ... of 2011 after being seeded online before being shown on TV during last year's Super Bowl, according ...

Volkswagen and Honda reign supreme at Super Bowl 2012

06 Feb 2012 | by Sara Kimberley

Automotive ads reigned triumphantly once again at this year's Super Bowl, with Honda and Volkswagen...Beetle, wasn't as popular as its teaser campaign for the Super Bowl, "the bark side". The ad ...

BBDO and Snickers claim favourite Super Bowl ad

08 Feb 2010 | by Staff

this year's Super Bowl, which included a rare sortie from Google into TV advertising..... The Super Bowl provides advertisers with the chance to reach a mass audience last year's event was seen ... to Paris to instructions on how to build a crib. Major sporting events such as the Super Bowl ... ' Initiative . More on Brand Republic blogs Super Bowl XLIV: Budweiser Clydesdales FTW ...

CBS Super Bowl ad prices expected to fall

03 Aug 2009 | by Matt Williams

NEW YORK - The price for a 30 second ad spot during the CBS broadcast of next year's Super Bowl

H&M features Beckham in debut Super Bowl TV ad

18 Jan 2012 | by John Reynolds

H&M, the Swedish retail brand, is to broadcast is first Super Bowl TV ad, which will showcase...The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...

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