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Chevrolet turns to crowd-sourcing for 2012 Super Bowl

Chevrolet will air crowd-sourced ads during next year's Super Bowl as part of an increased push...] complementary." Chevrolet has already purchased slots for the winning ads during Super Bowl 2012. As well ... the Super Bowl as part of its 'Crash the Super Bowl' campaign. The Super Bowl is the single most watched ... in TV history for a single Super Bowl broadcast. ...

NBC refuses to air sexy PETA ad during Super Bowl

this Sunday's Super Bowl broadcast because it says the spot is too sexually explicit....website: [We're] pretty sure that most Super Bowl fans would find the ad a lot more appealing than ... website . Commentators have questioned whether PETA truely intended to buy ad timedur ing the Super Bowl ...

Chrysler re-launches with £10m Super Bowl campaign

TV ad breaking during this weekend's Super Bowl....'s UK screening of this weekend's Super Bowl at The O2. ...

What UK marketers need to know about the Super Bowl

This was the call from industry experts after Sunday s Super Bowl XLV generated hysteria in the US ... marketing platform to equal the Super Bowl? 1 Build the hype Involve the public in the plot. Seed ads ... everything If you re going to splash out up to $3m on a Super Bowl-type spot, you need to get your money ...

Pepsi to feature US 'X Factor' winner in Super Bowl ad

Next year's Pepsi Max ad for Super Bowl XLVI will feature the winner of the US 'X Factor', which...The Pepsi Max brand is the official soft drink of the NFL. Last February's Super Bowl was the most ... , said: "For decades, Pepsi has put musical talent in its commercials on TV's biggest stage: the Super Bowl. "Pepsi has a long history of being the curator, creator and catalyst of exciting, new music ...

Champions League Final: The game that stops a continent

Brands are rushing to cash in on Europe's 'Super Bowl moment' when the Champions League final kicks...'Super Bowl moment', advertisers have responded by getting their wallets out. ITV is expected to gain ... by US advertisers around the annual Super Bowl broadcast. Earlier this year, brands paid $3m per 30 ... sponsorship manager, believes the Champions League final is more important than the Super Bowl to advertisers ...

Thomson Sport to sponsor NFL in UK

As part of the deal, the TUI Travel-owned sport specialist travel agency will be offering travel packages to European fans, commencing with Super Bowl XLV in Texas, on 6 February next year ... at Wembley and the Super Bowl. Thomson Sport has exclusive broadcast sponsorship of NFL coverage on Sky ...

Coca-Cola to replace 'coke side of life' with 'open happiness'

The line could be rolled out as early as next week according to reports in the US, where Coke is developing an ad campaign for the upcoming NFL Super Bowl. The introduction of the new slog would see the drinks giant replace "The Coke side of life", which it has used since 2006. Coca-Cola has used ...

Domino's Pizza to sponsor NFL games on Sky

sponsoring all live NFL matches, which will be shown weekly on Sky until the Super Bowl in February 2010 ...

VW delays Beetle campaign due to production difficulties

dedicated this year s Super Bowl TV ad, The dog strikes back , to the Beetle. The ad again included Star ...

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