Sporting events like the Super Bowl buck the trend of fragmentation
05 Feb 2010 | by Arif Durrani
LONDON - Major live sporting events, such as this Sunday's NFL Super Bowl in which the Indianapolis
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Record number of Americans tune in to Super Bowl
07 Feb 2012 | by Daniel Farey-Jones
The Super Bowl's habit of setting viewing records continues (just) with 111.3 million viewers...According to The Nielsen Company, the Super Bowl TV audience on the NBC network history was slightly higher than last year's 111 million viewers. The size of the Super Bowl's audience has now ... , until the 2010 Super Bowl, which attracted 106.5 million. NBC sold seventy ad spots for an average ...
Sky Sports celebrates 20 years of broadcasting
20 Apr 2011 | by Sarah Johnson
. Super Bowl XLI became the first US HD broadcast to be screened in UK and Ireland in 2007 and this year ...
Madonna video to premiere on Clear Channel screens in world capitals
03 Feb 2012 | by Maisie McCabe
to perform at the Super Bowl, the biggest event in the American TV calendar, on Sunday. Matthew Dearden ...
Regional media ownership: Super groups unlikely
21 Apr 2009 | by Maisie McCabe
in regionally focused groups than fewer, larger "super groups" via a wave of mergers and acquisitions, according...local-level deals" and not the "for mation of super groups" following any possible changes to the rules ...
Sun rivals rally as super Sunday nears
23 Feb 2012 | by Maisie McCabe
Trinity Mirror, Northern & Shell and Associated Newspapers have ramped up their marketing ahead of the Sun on Sunday launch, as media agencies predict News International's rivals could spend £7m before the end of March.
Paper Round (4 May) - Which clients are advertising in the national press?
04 May 2011 | by Sarah Johnson
out an ad in the Daily Telegraph, The Independent and The Times to promote the launch of its super bowl ad on ITV tonight. The ad is a spoof of the popular Star Wars films. BP takes out an ad ...
Live Corrie special to deliver ITV more than £100,000 per ad
08 Dec 2010 | by Maisie McCabe
and is expected to rake in 25m over the two shows. In the USA the Super Bowl, the final of the National ...
Online brands increasingly turn to TV advertising
18 Feb 2010 | by Maisie McCabe
slot during the Super Bowl and online TV venture SeeSaw has announced an intention to invest ...
Ad recognition app to feature in FT super-yacht campaign
17 Jun 2011 | by Daniel Farey-Jones
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition...the technology. Paramount Pictures has embedded Aurasma into the Super8 app for the film of the same name. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
