Capital in bid to stem its losses
28 Nov 2002 | by MediaWeek
to promote the first live broadcast of the Super Bowl on terrestrial television since 1998.
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Brand Barometer - Coca-Cola brings Super Bowl touch to UK
25 Mar 2008 | by Media Week
Across the Atlantic, the ad breaks during the Super Bowl are the highlight of the advertising year. The slots cost millions of dollars and are normally filled with specially commissioned, innovative ads ... ad from the 2007 Super Bowl across the UK. The ad leans heavily on Grand Theft Auto, the hugely ...
Naked scoops NFL account
12 Dec 2002 | by MediaWeek
of the Super Bowl early next year. Channel 5 has bought the broadcast rights to the sporting event, which ... it hits the airwaves next year. Channel 4 last broadcast the Super Bowl in 1998, and since then Channel 5 ... managing partner John Harlow said: "The whole thing about the Super Bowl is that it's a massive ...
ESPN to rebrand European pay TV operation
02 Oct 2008 | by Tristan O'Carroll
Disney said that the rebrand, due to coincide with the Super Bowl in the US on 1 February, 2009, will not change the channel's programming focus significantly, adding that it will still serve North American ... Football League (NFL), NCAA American Football and Basketball. SPN America will also show the Super Bowl ...
Maiden bowled over by Manchester contract
12 Jun 2003 | by MediaWeek
Maiden bowled over by Manchester contract
Grid iron set for four-channel rights deal
30 Aug 2005 | by MediaWeek
in to watch live coverage of the 2004 Super Bowl on Sky Sports and ITV last year. The NFL is also looking ... and its popularity is no surprise given the numbers of teams that have legitimate Super Bowl ambitions ...
Face to face with the super regulator
20 Feb 2007 | by Steve Barrett
Ed Richards faces a challenging agenda in the face of a suspicious commercial sector. Steve Barrett talks to the Ofcom chief about his performance so far and his strategy for the future of media regulation.
Tom Leonard: Will Ofcom be as 'super' as thought?
16 Apr 2003 | by MediaWeek
Tom Leonard: Will Ofcom be as 'super' as thought?...out. It is just one of the uncertainties about the super regulator that have contributed to a growing sense of unease in the media industry about what is about to hit it. Will it be super? Certainly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
