Consumer PR: What's the big idea?
13 May 2005
Charles and Camilla Parker Bowles was announced, and a creative spark fired. It turned out not only
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News Analysis: McDonald's faces more obesity flak
17 Sep 2004
As Britons digest Super Size Me, the anti-McDonald's polemic that hit cinemas at the weekend, Ian...to this film and that is the best thing McDonald's could do. I can't fault it.' Tartan Films, Super Size Me ... . At a London preview of Super Size Me last week, McDonald's V-P Julian Hilton-Johnson attended a post ... Super Size Me is unlikely to dent McDonald's global sales, which rose more than five per cent year ...
Opinion: McDonald's PR takes an unhealthy turn
03 Sep 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk
I felt a stab of pregnancy paranoia when I was reminded that the film Super Size Me opens next week...in the national press to try and neutralise people who are minded to see Super Size Me and conclude ...
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
wants to stress that McDonald's isn't single-handedly super-sizing Britons and few days seem to pass.... The firm has suffered a veritable McFlurry of bad publicity, such as the film Super Size Me and a fall ... . He describes Super Size Me, which showed its maker Morgan Spurlock becoming ill after living ...
Consumer - Look-a-like guests lead mall's 'royalwedding'
11 Nov 2005 | by Mary Cowlett
International property services provider Nelson Bakewell manages a number of shopping centres, including Windsor Royal Shopping in Berkshire, which is located in a Grade 1 listed building in the shadow of the castle. With the wedding of the Prince of Wales and Camilla Parker Bowles set for 9 April in Windsor ...
Editorial: McDonald's shoots itself in the foot
18 Jun 2004 | by Ravi Chandiramani
Its corporate hospitality charm offensive has included a well-documented jaunt for MPs, as well as press trips. There is nothing unusual about a megabrand forging an association with such a grand event. Its presence ensures colossal consumer reach. But given that the obesity debate has reached super ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
