Editorial: AMV flies the flag for the UK at Super Bowl
10 Feb 2006
during the Super Bowl? So many congratulations to Abbott Mead Vickers BBDO, whose Motorola spot
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Campaign Viral Chart: M&Ms Super Bowl climbs to top spot
24 Feb 2012 | by Ben Hall
A Super Bowl ad for M&Ms has finally made it into first position following a two-week run in second...The "sexy and I know it" ad, which generated 42,788 shares across the social web this week, is the last Super Bowl ad remaining in the chart. It beat last week's most shared ad, the Valentine's Google doodle by Saatchi Saatchi , into eighth position. An anti-Google ad by Microsoft ...
Campaign Viral Chart: Chevy Super Bowl music video rises to top
10 Feb 2012 | by Ben Hall
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week...For the second week running, the viral chart is dominated by Super Bowl adverts , with last week ... 's "The dog strikes back" turned its fortunes around after the Super Bowl, moving from fifth place last ... . The M M's Super Bowl ad, a new entry into the chart, was the second most shared with almost 300 ...
Champions League Final: The game that stops a continent
26 May 2011 | by Alex Brownsell
Brands are rushing to cash in on Europe's 'Super Bowl moment' when the Champions League final kicks...'Super Bowl moment', advertisers have responded by getting their wallets out. ITV is expected to gain ... by US advertisers around the annual Super Bowl broadcast. Earlier this year, brands paid $3m per 30 ... sponsorship manager, believes the Champions League final is more important than the Super Bowl to advertisers ...
Campaign Viral Chart: Honda's Ferris ad is top of the class
03 Feb 2012 | by Ben Hall
with 210,709 shares, beating Finnair and five other Super Bowl ads....Appetite for RPA's idea was so big that the teaser for "Matthew's day off" was shared 90,178 times this week, earning third place. Last week's most-shared ad, Volkswagen's Super Bowl teaser "bark side" , falls to fourth position this week with more than 80,000 shares. "The dog strikes back", the ad VW ...
Campaign Viral Chart: 'the bark side' rises for VW
27 Jan 2012 | by Ben Hall
Volkswagen's Super Bowl ad teaser, a follow up to last year's mini Darth Vader, was the most shared
Appointment to view: Google celebrates 13 years
05 Sep 2011 | by Sarah Johnson
. For the 2010 American Super Bowl Google launched a Parisian love story as part of it s long-running search ...
Campaign Viral Chart: Google's Valentine's doodle video is most shared
17 Feb 2012 | by Ben Hall
The video, breaking a three-week run of Super Bowl ads dominance at the top of the chart, has generated 90,103 shares on Facebook and 256 blog posts since its release. Super Bowl ads from H M, Volkswagen and M Ms are the only ones to remain in this week's chart. Sharing of H M's ad for David ...
Google looking for London shop to handle World Cup brief
11 Mar 2010 | by Kate Nettleton
marketing. In a first for Google, an in-house TV ad under the "search on" campaign ran during the Super Bowl earlier this year. The film, which had previously launched online, told the story of a Parisian ...
Twitter faces regulation threat
26 May 2011 | by Sara Luker and Alec Mattinson
Super-injunction controversy may result in legislation curbing press and PR freedoms....Twitter user posts a list of people alleged to have obtained super injunctions. 75k ... % - Rate at which 'super-injunction' web searches have risen in the UK*** Sources: *Media sources ... that the Twitter offices in the US were targeted by some super-injunction holders - but now the company is moving ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
