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Super Bowl XXXV reflects dotcom gloom

The dotcom gloom is reflected in this year’s line-up of advertisers for the US’s Super Bowl XXXV...LONDON (Brand Republic) - The dotcom gloom is reflected in this year’s line-up of advertisers for the US’s Super Bowl XXXV, to be broadcast on January 28 on CBS. Only three dotcom companies are likely ... with traditional advertisers, including some Super Bowl regulars such as MasterCard International. MasterCard ...

BT seeks super-fast broadband sign-ups

BT has launched a three month campaign that encourages the nation to play a part in choosing where Infinity fibre broadband will next roll out.

Ex-BBC chief vying for super-communications watchdog job

of the planned super-communications regulator Ofcom....LONDON (Brand Republic) - Lord Birt, the former director general of the BBC, is heading a list of candidates to take charge of the planned super-communications regulator Ofcom. Ofcom, which is due to be launched by the government in three years’ time, will combine the Office of Telecommunications, the Radio ...

BT to invest £1.5bn in super-fast broadband

LONDON - BT is to invest £1.5bn in what will be the UK's biggest investment in super-fast broadband...in the right direction, with a growing number of plans to deliver super-fast broadband services to consumers. "Industry cannot achieve a move as significant as the launch of super-fast broadband on its own. Ofcom has led the way in prompting a debate about the regulatory environment for super-fast broadband ...

European Commission sets super-fast broadband target for 2020

LONDON - All European citizens should expect internet speeds of 30 Mbps or above by 2020, according to the Digital Agenda report published by the European Commission.

MARKETING MIX: PROFILE; Super Sonic: Andy Mee * Marketing director * sega

Andy Mee is no shrinking violet and phrases associated with him in the industry include big mouth , needlessly aggressive . One observer even dubbed him a mad dog .

BBDO Worldwide scoops AOL Broadband assignment

, creating AOL Broadband commercials to air during the Super Bowl in January and the Daytona 500 NASCAR motor ...

World Media in 2005: US

The US loves a real-life drama, particularly when it's on TV. A 30-second spot in the Super Bowl, the US's most-watched TV programme, sells for more than $2 million. Meanwhile, a staggering $128 ... The Magazine (bi-monthly, 21,035,000) Most-watched TV programme (2003): Super Bowl XXXVII Best new TV ...

Alan Mitchell on Branding: Source of Apple's success

during the US Super Bowl. The computer is credited with popularising GUI and inspired the first 'Mac ... by superintelligent, super-creative beings in isolation to, and separate from, the rest of the business. Brandiosity ...

Profile: Andrew Morley, vice-president for marketing EMERA, Motorola Mobility

, including one during this year's Super Bowl that poked fun at Apple - a theme expected to continue in the UK ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.