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Asda reviews public affairs ahead of major 2012 expansion

09 Feb 2012 | by Matt Cartmell

The UK's second biggest supermarket chain is currently deciding between three agencies where to place its government relations business, having had TLG on board for four years. It is understood that the agency shortlist includes TLG. Like its competitors, Asda faces numerous governmental and legislative ...

On The Campaign Couch ... with JB

09 Feb 2012 | by Jeremy Bullmore

. Supermarket buyers notice. Distribution increases and so does market share. Like Jonty, however ...

Marketers need to work on loyalty activation, research claims

06 Feb 2012 | by Matthew Chapman

supermarket offers rewards, 70% prefer offers or discounts to spend at the supermarket, with only 18% wanting ...

Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch

06 Feb 2012 | by John Reynolds

, followed by a wider rollout in other supermarkets. It is unclear what level of marketing support ...

Supermarket sweep for in-store Wi-Fi

03 Feb 2012 | by Matthew Chapman

All the big four supermarkets are now trialling Wi-Fi for customers in their stores....According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi-Fi out beyond the trial stage within 12 months. An Asda spokeswoman confirmed the supermarket was trialling Wi-Fi but said it wanted to "keep details under wraps until we're confident which bits our ...

What do you do when the prime minister comes knocking?

02 Feb 2012 | by David Benady

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...

The Red Brick Road and Goodstuff net Intersnack brief

02 Feb 2012 | by Jeremy Lee

also produces own-label products for supermarkets, last year launched a 3D cinema ad for Pom ...

Tesco shifts UK number two out of role

02 Feb 2012 | by John Reynolds

shares in the supermarket just before it issued a profits warning, has been shifted out of his role

Why we're loving ... Andrew Shoben founder, Greyworld

02 Feb 2012

on their way to the supermarket or to visit their mates. My best career bits so far are ... Railings (1996 ...

Specsavers claims victory after two-year battle with Asda

01 Feb 2012 | by Matthew Chapman

Specsavers is claiming victory in a legal wrangle with Asda over an ad campaign the supermarket...The Court of Appeal ruled that Asda's strapline and use of a double-ellipse logo was similar to Specsavers' and an infringement of trademark. Family-owned Specsavers said it intends to pursue a damage claim against Walmart-owned Asda and has taunted the supermarket with a press release titled 'Asda ...

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