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Futura Foods calls in Brazil PR to promote Greek cheeses

22 May 2012 | by Sara Luker

supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which ...

Post Office recruits Mark Davies as director of comms

21 May 2012 | by Hannah Crown

,700 outlets more than any bank or supermarket. Davies, who worked under Jack Straw from 2005 and 2010 ...

Think BR: Brands and the pleasure principle

21 May 2012 | by John Crowther

to grab my attention on a supermarket shelf, and in a flicker of an eye, I ll have moved on ...

Anthony Hilton: Tesco loses out in likeability stakes

17 May 2012 | by Anthony Hilton

of Tesco. It is interesting how all supermarkets have lost their connection with the opinion formers. Supermarket leaders used to be high profile characters who made an effort to engage with the media, markets ... to be paid. It is an open secret that Mary Portas' high street review was very anti-supermarket before ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

for their Everyday Value range (an attempt for them to regain the No.1 supermarket slot). There's not much news today ...

Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

including good value for money and offering convenient products. As the recession hit, supermarket own ... brands. With supermarkets such as Waitrose offering their own label products at cheaper prices ... brand. Supermarket Aldi has been doing exactly that in its recent ad campaign, Aldi. Like brands ...

Hobbycraft picks Euro RSCG to support major expansion

14 May 2012 | by Hannah Crown

The company has appointed Euro RSCG on a retained basis for a consumer PR brief following a four-way pitch. The art and craft supermarket chain, which employs 1,000 people across the country, has flourished in the recession as the idea of make do and mend has gained popularity. It is now ...

Industry view: Does M&S's new value food range hit the spot?

14 May 2012 | by Matthew Chapman

and will do this, but their supermarket competitors have much to consider as the shopper actively down trades ...

Tesco escalates voucher war with Clubcard exchange campaign

14 May 2012 | by Matthew Chapman

in the supermarket sector intensifies....range of products." The voucher activity follows a torrid trading season for the supermarket, whose ... Christmas also saw the supermarket dropping its double Clubcard points initiative. Sainsbury s attacked ...

Think BR: Online finance in the age of data

14 May 2012 | by Philip Dyte

lunch at Pret. All of a sudden, my payments data shows that I start getting a supermarket meal deal ...

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