Lidl sets UK branding task for Paradigm PR arm
10 Dec 1999 | by JULIETTE GARSIDE and SEBASTIAN VESPER i
German supermarket chain Lidl has hired Paradigm PR to handle its UK PR as it prepares to ramp up...German supermarket chain Lidl has hired Paradigm PR to handle its UK PR as it prepares to ramp up its presence in the UK with a number of new store openings set for the new year. The consultancy won the work in a combined pitch with its sister agency Paradigm, which pitched ...



