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RNIB shuns 'trick or treat' for Hallowe'encampaign

signed up supermarket chain Asda and children's laureate Jacqueline Wilson to support its UK-wide Scared

Media Relations: Study says CEOs need protection from press

Morrison supermarket chairman Sir Ken Morrison, not particularly known for engaging the media, who came ...

CSR: Diversity takes centre stage

, the supermarket will be making headlines again as it launches a campaign to increase its proportion of older ...

PRWEEK AWARDS 2003: Corporate & Public - The Xchangeteam Award - Financial

launched its initial 2.9bn bid for the UK's fourth-largest supermarket, Safeway, but the board held out ... prohibited the larger supermarket rivals from bidding. Tight restrictions were placed on bidders ...

PRWEEK AWARDS 2003: Gold - The V4 Award - Private Sector Department of the Year

be extended. The proactive PR strategy meant the supermarket didn't risk losing valuable coverage ...

CAMPAIGNS: Events PR - Fantasy and fact spark deed drive

signed a number of commercial deals including one with super-market chain, Safeway. ...

FOCUS: PUBLIC SECTOR PR - Unions strike back. Aided by new technology and services, union membership is now on the increase. Geoff Sawyer discovers how the major players have managed to turn their image around to attract new recruits

and the workforce,' he said. Monks points to the Tesco supermarket chain as a good example of a company ...

PUBLIC RELATIONS AWARDS 2000: Campaign - Best Charity or Non-commercial Campaign

poppies for the first time, and supermarkets Morrisons, Tesco and Safeway had initiatives of their own ...

FOCUS: NORTHERN IRELAND - NI gets investors’ undivided attention/Following the instigation of the Irish peace process, PR has played a major role in attracting investment back to the northern province

groups. And of the major supermarket chains, Sainsbury s opened three years ago, followed by Tesco ...

Editorial: Floating PR forum opens new doors

pole position amongst the supermarkets. To be fair, a conference alone cannot tackle years ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.