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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Tesco 'Tesco Jubilee' by The Red Brick Road

31 May 2012

Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond

Morrisons 'Jubilee' by DLKW Lowe

30 May 2012

The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...

Sainsbury's rapped by ad watchdog after Asda complaint

23 May 2012 | by Matthew Chapman

Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...

Turkey of the Week - Forever Beta/Bahlsen's Hit Biscuits

10 May 2012

"This has to be an early front runner for Turkey of the Year. Some middle-aged women dance around a supermarket singing Britney Spears' ... Baby One More Time while hugging packets of biscuits. In a display of breathtaking denseness, the lyric has been changed to: 'I love Hit Biscuits. It's killing me ...

Healthy snack brand Bear launches debut campaign

13 Apr 2012 | by John Reynolds

. Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

04 Apr 2012 | by Daniel Farey-Jones

In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott ... complaint that was later withdrawn. Its investigation of the supermarket's campaign was sparked by seven ... supermarkets often complain about each others claims, none of Sainsbury s competitors took exception ...

Tesco pushes 'home of gaming' positioning after Game collapse

30 Mar 2012 | by Matthew Chapman

The Tesco ad claims the supermarket has the largest number of gaming stores in the UK and points out it also has more than 10,000 games available online. Tesco also offers a trade-in service, which ... grace comes after it failed to fend off growing competition from large supermarkets such as Tesco ...

Tesco 'little waiters' by The Red Brick Road

14 Mar 2012

The ad, by The Red Brick Road, features children presenting a menu in the style of a waiter to promote the supermarket s "three courses for 10" deal. It was created by Sam Cartmell and directed by Joanna Bailey through Bare Films. Post-production was by The Mill. The ad was edited at The Whitehouse ...

Why we're loving...Paul King, director, Stink

08 Mar 2012

that starred hedgehogs exploring a supermarket.

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