Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which ...
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Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
the major supermarkets. Follow John Reynolds on Twitter @johnreynolds10 ...
Morrisons shakes up roster amid rebrand
10 May 2012 | by John Owens
Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its
Bauer launches knowledge-led mag Wonderpedia
02 May 2012 | by Nick Batten
in the news and current affairs science section of all major supermarkets and high-street newsagents ...
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...
The Red Brick Road pulls out of £110 million Tesco pitch
27 Apr 2012 | by Ian Darby
. The supermarket s business accounts for roughly two-thirds of The Red Brick Road s billings. Its other clients ...
Pitch update
19 Apr 2012
. The RFI, issued last week by Oystercatchers, says the supermarket giant is looking for a "rebirth
Morrisons' marketing director Lancaster resigns
13 Apr 2012 | by Matthew Chapman
for an undisclosed job, seven months after being handed a wider remit by the supermarket....Richard Hodgson in his new job. The supermarket said Lancaster "has taken the decision to leave ...
Tesco ditches 20-year Value range and replaces it with Everyday Value
04 Apr 2012 | by John Reynolds
The Everyday Value range will feature brighter packaging than its predecessor. David Wood, Tesco UK marketing director, said: "Tesco was the first supermarket to launch a 'value' range back ... . In total, the supermarket group is introducing more than 550 new lines, beginning today (4 April ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
