Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
to grab my attention on a supermarket shelf, and in a flicker of an eye, I ll have moved on ...
Search results for Supermarkets
Search filters:
By Channel
-
Research & Data
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (33)
- campaignlive.co.uk (3)
- Marketing (10)
- marketingmagazine.co.uk (76)
- mediaweek.co.uk (1)
By Channel
- Case study (1)
- Company results (27)
- Forecasts (3)
- League table (21)
- Legislation (2)
- More...
- Market Data (17)
- Vox Pop (7)
- Less...
By Industry Sector
- Agencies (13)
- Autos (9)
- Consumer Goods (15)
- Fashion / Clothing (13)
- Fast Food (8)
- More...
- Financial Services (6)
- FMCG (19)
- Food & Drink (42)
- Government / Non-Profit (7)
- Media / Entertainment (20)
- Retail (67)
- Technology (12)
- Telecoms / Utilities (7)
- Travel / Leisure (10)
- Less...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
in April 2011 its initial sales have been impressive ( 36m in supermarket sales Symphony IRI March 2012 ...
Sainsbury's chief praises marketing as annual revenue hits £22.3bn
09 May 2012 | by Matthew Chapman
improved price perception as the supermarket chain unveiled a 5.6% increase in annual revenue (excluding....2% and Basics rising by 6.8%. The supermarket is now halfway through the relaunch of its 'by Sainsbury ... market share, with King claiming it is still very much a focus for the supermarket. By contrast, Tesco ...
Waitrose matches Tesco prices as Morrisons' growth slows
03 May 2012 | by Daniel Farey-Jones
The premium supermarket has opted to offer customers better value by pegging all branded goods prices, rather than just those on a selection of 1,000 products, to the sector leader. It started ... to 277. Meanwhile, another of the big four supermarkets, Morrisons, this morning (3 May) issued a ...
Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
The impact made by supermarkets has led to fierce competition and lower prices....such as Stella McCartney, Dior and Tommy Hilfiger all getting in on the act. Supermarkets . As the supermarkets have extended into clothing, competition has become fierce and prices have been pushed down ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
between supermarkets? Or, put another way, is the ' 110m advertising review', really an ad review, or a ... 's by redefining 'super-market' to mean 'all of your weekly shop and more under one roof', but what does it mean ...
The changing values and behaviours of UK shoppers
24 Apr 2012 | by Starcom MediaVest Group
Shoppers engaging with a supermarket brand on social media are twice as likely to shop there...Wave 1, Space ID Wave 1, Space ID revealed Community and Pleasure as the new key battlegrounds for supermarket shoppers amid the economic doom and gloom. Supermarkets Sainsbury s and Co ... supermarket shoppers in England and Wales (20%) lack loyalty towards any of the big six supermarkets: Asda ...
'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
an analysts' conference following the company's annual results , Clarke revealed the supermarket's renewed ... , with the supermarket claiming it is compressing three years' work into one year, with a 200m investment in recruiting ...
Tesco braces itself for first annual profit drop in 20 years
16 Apr 2012 | by Matthew Chapman
The supermarket is set to post a 2% fall in UK trading profits to 2.47bn for the year ending 25 ... basic functions such as customer service more effectively, according to Clarke. The supermarket has ... of all of its operations, the supermarket is also reviewing its advertising account , currently held ...
Game and Gamestation brands survive following acquisition
02 Apr 2012 | by Matthew Chapman
of increasing competition from internet retailers such as Amazon, as well as from the UK's major supermarkets ... press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...
Additional Information
Campaign Jobs
- Contract] Digital Account Manager - Top 5 Integrated Agency - to £33k pro rata Fill Recruitment Ltd to £33k, W1
- Digital/CRM Account Director - Excellent Agency - Soho, London - to £55k Fill Recruitment Ltd to £55k + great benefits, Soho
- Customer Loyalty - Market Research Elizabeth Norman International £27000 - £70000 per annum, City of London
- Senior Account Manager - Top 5 Agency - Central London - c£35k + Fill Recruitment Ltd c£35k+, W1
- Senior Account Manager Flow Caritas £35000 - £40000 per annum, London
Highest rated
Most viewed
- Phones4U horror spot tops 2011's most complained about ads
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- Joint finally opens for business
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
