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Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 Apr 2012

As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished reputation.

Costa to take brand into supermarkets

11 Apr 2012 | by John Reynolds

Costa Coffee is to begin selling its coffee and other products in supermarkets in a move to take on rival Starbucks on retailer aisles.

Why supermarkets should take note of our die-hard shopping habits

21 Mar 2012 | by Craig Lawrie

Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing.

Supermarkets stop the presses: are the big chains turning their back on newspapers?

01 Mar 2012 | by John Reynolds

The launch of The Sun on Sunday at the weekend coincided with exclusive research that shows a decrease in spend on press ads by the major food retailers.

Brand barometer: Supermarkets, which one is most prominent online?

24 Feb 2012 | by Gemma Charles

Tesco has the highest share of voice while 20% of conversations about supermarkets concern the environment.

Why should supermarkets be on the media plan?

16 Feb 2012

Supermarkets are performing well despite the tough financial climate, and they can give brands a boost in a year of special events, according to two outdoor media experts.

Supermarkets court brand advocates via social media

15 Feb 2012 | by Matthew Chapman

Supermarkets are courting social media commentators as independent brand advocates in order to better manage their online brand image.

Supermarkets lure shoppers with January promotions blitz

03 Jan 2012 | by Matthew Chapman

Major retailers have launched a blitz of January promotions to lure customers into stores and turn around plunging consumer confidence.

Supermarkets battle it out for Christmas shoppers

21 Dec 2011 | by John Reynolds

Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.

Waitrose plots fashion launch to match rival supermarkets

26 Jul 2011 | by Rachel Barnes

Waitrose is launching its first clothing offer later this year, in an attempt to boost its sales into the league of bigger rivals.

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