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Think BR: Brands and the pleasure principle

to grab my attention on a supermarket shelf, and in a flicker of an eye, I ll have moved on ...

Store brands gain ground on national brands

including good value for money and offering convenient products. As the recession hit, supermarket own ... brands. With supermarkets such as Waitrose offering their own label products at cheaper prices ... brand. Supermarket Aldi has been doing exactly that in its recent ad campaign, Aldi. Like brands ...

Think BR: Online finance in the age of data

lunch at Pret. All of a sudden, my payments data shows that I start getting a supermarket meal deal ...

Think BR: The social loyalty revolution

. Supermarkets and, in particular, airlines, have been well ahead of the game in terms of tracking, analysing ...

The changing values and behaviours of UK shoppers

Shoppers engaging with a supermarket brand on social media are twice as likely to shop there...Wave 1, Space ID Wave 1, Space ID revealed Community and Pleasure as the new key battlegrounds for supermarket shoppers amid the economic doom and gloom. Supermarkets Sainsbury s and Co ... supermarket shoppers in England and Wales (20%) lack loyalty towards any of the big six supermarkets: Asda ...

Trading places: this week's people moves

a wider remit by the supermarket. ( Marketing ) Media Outdoor media company BlowUp Media has ...

Think BR: Using independent brand advocates

sense you need to make hay while the sun shines. For this reason, it s no wonder that supermarket ...

Why supermarkets should take note of our die-hard shopping habits

was swiftly followed by last week s boardroom shake-up , but the supermarket is still the most popular grocery ... to resurgence in shoppers downtrading, especially among the squeezed middle shopper heartland of supermarkets ... about the flight from standard to budget supermarkets, we re mainly still shopping at those stores which ...

Think BR: Where is retailer-manufacturer collaboration going wrong?

in supermarkets - to the point where as a customer you feel outraged when the offer ends and are far less likely ...

Think BR: Why we are all so over Innocent

Saunter down a supermarket aisle nowadays and it s much of the same old, same old. Scores of cheery start-up brands piling into the same cluttered space in an effort to be like the ever so slightly ... (Smirnoff), the creative one (Absolut), the cheap-but-does-the-job one (supermarket own brand). True ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.