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The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
. The supermarket chain's summer events programme will also seek to exploit commercial occasions, including Euro ... of its customers. Asda, along with rival supermarkets, is expecting to benefit from the major events ...
the major supermarkets. Follow John Reynolds on Twitter @johnreynolds10 ...
in April 2011 its initial sales have been impressive ( 36m in supermarket sales Symphony IRI March 2012 ...
and will do this, but their supermarket competitors have much to consider as the shopper actively down trades ...
in the supermarket sector intensifies....range of products." The voucher activity follows a torrid trading season for the supermarket, whose ... Christmas also saw the supermarket dropping its double Clubcard points initiative. Sainsbury s attacked ...
's presence might be relatively small, but the supermarket sector is prone to seismic shifts; Gissing points ...
in the gift card market from the major supermarkets and the rise of online rivals such as Moonpig ...
improved price perception as the supermarket chain unveiled a 5.6% increase in annual revenue (excluding....2% and Basics rising by 6.8%. The supermarket is now halfway through the relaunch of its 'by Sainsbury ... market share, with King claiming it is still very much a focus for the supermarket. By contrast, Tesco ...
rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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