Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
, was the face of supermarket giant Asda. In February, Rooney starred in an advertising campaign for Coca ...
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Tesco readies Clubcard scheme for web revamp
26 Oct 2010 | by Rachel Barnes
manager for Clubcard, confirmed that the supermarket was on target to launch Clubcard online in 2011 ...
Sheffield Arena to become Motorpoint Arena
11 Aug 2010 | by Jacob Mathias
Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding
Asda acquires Netto UK stores
27 May 2010 | by Ben Bold
LONDON - Britain's second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK...The deal, which is subject to approval from the Office of Fair Trading, gives Asda a significant presence in the competitive small supermarket sector. Last month, the firm announced plans to expand its smaller store format. Netto's no-frills positioning is also close to Asda's focus on value. Asda said ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
, but translates it into the same kind of no-nonsense innovation. It was the first modern supermarket to introduce ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
will be a colossal event, not only on the pitch, but also in the supermarket aisles. Brands will fight tooth ...
Design Report: Strive for hero status
21 Apr 2010 | by Richard Abbott
standing out on the supermarket shelves with eye-catching packaging that achieves a short-term sales spike ...
Design Report: Planet Packaging
21 Apr 2010 | by Scott Billings
in the supermarket. So, if companies want to use sustainability as a form of brand differentiation in stores ...
Brand Health Check: Goodfella's
21 Apr 2010 | by Jeremy Lee
was in November 2008. Thinking about the average supermarket shopping trip, you're going to be exposed to on ...
Coke's central focus
20 Apr 2010 | by Joe Thomas
outside the UK, as a Welsh singer in a supermarket would not appeal to any other audience. It was an idea ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
