Post Office recruits Mark Davies as director of comms
21 May 2012 | by Hannah Crown
,700 outlets more than any bank or supermarket. Davies, who worked under Jack Straw from 2005 and 2010 ...
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Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which ...
Anthony Hilton: Tesco loses out in likeability stakes
17 May 2012 | by Anthony Hilton
of Tesco. It is interesting how all supermarkets have lost their connection with the opinion formers. Supermarket leaders used to be high profile characters who made an effort to engage with the media, markets ... to be paid. It is an open secret that Mary Portas' high street review was very anti-supermarket before ...
Hobbycraft picks Euro RSCG to support major expansion
14 May 2012 | by Hannah Crown
The company has appointed Euro RSCG on a retained basis for a consumer PR brief following a four-way pitch. The art and craft supermarket chain, which employs 1,000 people across the country, has flourished in the recession as the idea of make do and mend has gained popularity. It is now ...
Morrisons shakes up roster amid rebrand
10 May 2012 | by John Owens
Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its
Healthcare: On the agenda - Stores promote junk food at tills
04 May 2012
Supermarkets routinely promote snacks at checkouts and in queuing areas in their stores ... was based on a survey of supermarkets and high street chains. It highlighted worst practices, naming ... . Recommendations It was recommended supermarkets should remove junk food from tills, that the Advertising ...
Reputation Survey: Supermarkets - Tesco needs to come up with the goods
26 Apr 2012
Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market ... per cent) and thought it had the best product range (30 per cent). But other supermarkets had a better ...
Tesco switches to Brunswick
30 Mar 2012 | by Hannah Crown
Embattled UK supermarket giant Tesco has switched its corporate comms business to Brunswick as part...other supermarkets with its £500m 'big price drop' - dubbed the 'big price flop' by analysts - Tesco has ...
Tesco switches to Brunswick after 12 years with Maitland
27 Mar 2012 | by Hannah Crown
Embattled UK supermarket giant Tesco has switched its corporate comms business to Brunswick as part...to gain ground over other supermarkets with its 500m big price drop dubbed the big price flop ... McAllister was to join the supermarket to run its UK press office. UK comms director Tom Curry also joined ...
Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
supermarket rivals. The chocolate-maker and retailer announced at the beginning of March that it would shut ... the company's annual rent bill, as it struggles to compete with supermarket confectionery prices ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
