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Initiative hires Bentall to boost direct offering

He will work across client business, including supermarket Tesco and restaurant chains Burger King and TGI Fridays, and will report to Chris Wright, head of broadcast at Initiative. Bentall joins Initiative from MediaCom Direct where he spent seven years and, most recently, worked on the T ...

Co-op reappoints Rocket and Rapp Media to handle £54m media account

The Co-operative Group, which includes supermarket chain Somerfield, has reappointed incumbents

Times have changed, but we still need more female icons

dresses and high heels, where page 3 boys opened supermarkets and where male newspaper columnists idolised ...

Meet the Client: Michael Bates, Morrisons

Michael Bates is marketing director at supermarket chain Morrisons...of Morrisons' share of the competitive supermarket business in the past year? Econometric analysis has proven ...

Coke ad signals new direction

supermarket, where she buys a new can of Diet Coke before arriving back at the gig venue with moments to spare ...

Neil Jones jumps at chance of a key role at News International

strong advocate of print. "There's a reason why supermarkets are directing chunks of adspend into press ...

Meet Kate Scally, Waitrose

and poignancy. Supermarkets are one of the few retail sectors to buck the general malaise in Q4, how important ...

Late-space trading: media's last taboo

director of leading late-space agency Lavery Rowe, compares the practice to a supermarket dropping prices ...

Telegraph to put web on mobile

. The partnership with money supermarket.com provides up-to-date information on financial products, plus interactive ...

Heinz happily spreads its word

and the supermarket giants give more and more shelf and web space to own-label products, Heinz will be keen ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.