Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Asda to roll out in-store summer marketing programme
31 May 2012 | by Matthew Chapman
. The supermarket chain's summer events programme will also seek to exploit commercial occasions, including Euro ... of its customers. Asda, along with rival supermarkets, is expecting to benefit from the major events ...
Morrisons 'Jubilee' by DLKW Lowe
30 May 2012
The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
the major supermarkets. Follow John Reynolds on Twitter @johnreynolds10 ...
Private View: Dave Trott and Sarah Golding
24 May 2012
Which?. Pilgrims Choice has a woman looking at cheeses in a supermarket. In a John Wayne voice, a ... open in a supermarket fridge aisle as a female shopper chooses the client's brand ... the marketing ... this supermarket-based ad has a tiny cowboy on a horse, chattering on about cheese. A creative twist, an unusual ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
in April 2011 its initial sales have been impressive ( 36m in supermarket sales Symphony IRI March 2012 ...
Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which ...
Post Office recruits Mark Davies as director of comms
21 May 2012 | by Hannah Crown
,700 outlets more than any bank or supermarket. Davies, who worked under Jack Straw from 2005 and 2010 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
