Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Morrisons 'Jubilee' by DLKW Lowe
30 May 2012
The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
the major supermarkets. Follow John Reynolds on Twitter @johnreynolds10 ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
in April 2011 its initial sales have been impressive ( 36m in supermarket sales Symphony IRI March 2012 ...
Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
's presence might be relatively small, but the supermarket sector is prone to seismic shifts; Gissing points ...
Morrisons shakes up roster amid rebrand
10 May 2012 | by John Owens
Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
between supermarkets? Or, put another way, is the ' 110m advertising review', really an ad review, or a ... 's by redefining 'super-market' to mean 'all of your weekly shop and more under one roof', but what does it mean ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
