Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
to grab my attention on a supermarket shelf, and in a flicker of an eye, I ll have moved on ...
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Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
for their Everyday Value range (an attempt for them to regain the No.1 supermarket slot). There's not much news today ...
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
. Supermarkets and, in particular, airlines, have been well ahead of the game in terms of tracking, analysing ...
Tesco extends branded portfolio content with TV plans
09 May 2012 | by Matthew Chapman
rolling out the scheme to events. A Tesco Magazine iPad app is also in development, as the supermarket ...
Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
is purchased and the price drops ahead of or on the release date, the supermarket will refund the difference ... 's is not the only supermarket to offer music downloads. Tesco has already launched a service. Follow Matthew ...
Bauer launches knowledge-led mag Wonderpedia
02 May 2012 | by Nick Batten
in the news and current affairs science section of all major supermarkets and high-street newsagents ...
Waitrose congratulates Reading on promotion to Premier League
30 Apr 2012 | by Matthew Chapman
to be sponsored by a supermarket chain. The press campaign ran in The Sunday Times and also contained text ...
Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
sense you need to make hay while the sun shines. For this reason, it s no wonder that supermarket ...
Healthy snack brand Bear launches debut campaign
13 Apr 2012 | by John Reynolds
. Bear Yo Yos are sold in Tesco, Sainsbury's, Asda and other supermarkets. Follow John Reynolds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
