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. The supermarket chain's summer events programme will also seek to exploit commercial occasions, including Euro ... of its customers. Asda, along with rival supermarkets, is expecting to benefit from the major events ...
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
of Tesco. It is interesting how all supermarkets have lost their connection with the opinion formers. Supermarket leaders used to be high profile characters who made an effort to engage with the media, markets ... to be paid. It is an open secret that Mary Portas' high street review was very anti-supermarket before ...
including good value for money and offering convenient products. As the recession hit, supermarket own ... brands. With supermarkets such as Waitrose offering their own label products at cheaper prices ... brand. Supermarket Aldi has been doing exactly that in its recent ad campaign, Aldi. Like brands ...
The company has appointed Euro RSCG on a retained basis for a consumer PR brief following a four-way pitch. The art and craft supermarket chain, which employs 1,000 people across the country, has flourished in the recession as the idea of make do and mend has gained popularity. It is now ...
and will do this, but their supermarket competitors have much to consider as the shopper actively down trades ...
in the supermarket sector intensifies....range of products." The voucher activity follows a torrid trading season for the supermarket, whose ... Christmas also saw the supermarket dropping its double Clubcard points initiative. Sainsbury s attacked ...
's presence might be relatively small, but the supermarket sector is prone to seismic shifts; Gissing points ...
in the gift card market from the major supermarkets and the rise of online rivals such as Moonpig ...
Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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