Marketers need to work on loyalty activation, research claims
06 Feb 2012 | by Matthew Chapman
supermarket offers rewards, 70% prefer offers or discounts to spend at the supermarket, with only 18% wanting ...
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Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
of the "cheap date" brand next door, or those glamorous brands who set our hearts racing in the supermarket ...
Tesco Mobile edges out O2 in Net Promoter Score survey
18 May 2011 | by Oliver Luft
The telecommunications wing of the supermarket giant, called Tesco Mobile, beat competition from traditional players in the sector to be named the leading UK mobile carrier, according to the European Net Promoter Industry Benchmarks survey. Tesco beat last year's survey leader, O2, into second place ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
food within easy reach' campaign. As the supermarket chain continues to integrate the Somerfield stores ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
in the face of strong competition from supermarket own-label lines. CRAIG INGLIS, Director of marketing ... of existing ones. The supermarket has focused its marketing on the twin messages of quality and affordability ...
Top 100 advertisers defy expectations to boost marketing investment
15 Mar 2011 | by Nicola Clark
to 145.1m, while BT entered the top 10 after almost doubling its spend to 79.4m. The supermarkets ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
- The Sun, the Daily Mail - are pretty much retail catalogues, and the supermarkets are absolutely ...
Brands move in to home-energy services
16 Feb 2011 | by Alex Brownsell
Last week, Sainsbury's became the latest brand to declare an interest in the potentially lucrative home-services and energy market, in partnership with British Gas. Other brands, including Sky and B Q, have hinted that they, too, are eyeing the sector, so the supermarket's announcement is unlikely ...
Sainsbury's introduces in-store Energy Centres
09 Feb 2011 | by Ed Owen
Sainsbury's is to roll out branded Energy Centres within its bigger supermarkets, as part of a...The supermarket's chief executive, Justin King, today unveiled its Sainsbury's Energy sub-brand, launched in conjunction with new Nectar loyalty partner British Gas. The brand carries the strapline ... in-store energy centres in 2009, with then-Nectar partner EDF Energy. Last month, the supermarket ...
P&G replaces Government as UK's biggest advertising spender
04 Jan 2011 | by Gemma Charles
rival, P G. Tesco, the biggest supermarket in the UK, was fourth, spending 120m, an increase of 19 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
