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Lidl sets UK branding task for Paradigm PR arm

German supermarket chain Lidl has hired Paradigm PR to handle its UK PR as it prepares to ramp up...German supermarket chain Lidl has hired Paradigm PR to handle its UK PR as it prepares to ramp up its presence in the UK with a number of new store openings set for the new year. The consultancy won the work in a combined pitch with its sister agency Paradigm, which pitched ...

MEDIA: What The Papers Say - Consumer fury bowls over banking sector

. Consumers champions urged customers to use cashback facilities at supermarkets, garages and pubs ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

PR manager Peck Har Tan, and Claire Chick from the supermarket s ad agency, HHCL, deny their names ...

Focus: Marketing Comms - The faces behind the brand names

not know that Procter and Gamble produces Bold, but you can be damn sure that the supermarket that stocks ... jeans at discounted prices. Levi s was unhappy to have its product sold in the supermarket ... here was to get Afreeka stocked in key supermarkets and off licences. The messages ...

NEWS: STOP PRESS

consumer PR adviser. The supermarket ended its pounds 250,000-fee contract with Lynne Franks two months ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.