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Supermarkets court brand advocates via social media

Supermarkets are courting social media commentators as independent brand advocates in order...new stores and developments at Morrisons. While he tweets about all the supermarkets, he is a self ... who goes into a supermarket and tweets a couple of pictures can be considered an analyst ... -year-old girl went viral after her mother posted it on her blog. The letter resulted in the supermarket ...

Amazon takes on supermarkets with online grocery offering

supermarkets in the UK, Tesco, Asda and Sainsbury s all have an online grocery offering, whilst Morrisons ...

Brand barometer: Supermarkets, which one is most prominent online?

Tesco has the highest share of voice while 20% of conversations about supermarkets concern

Supermarket sweep for in-store Wi-Fi

All the big four supermarkets are now trialling Wi-Fi for customers in their stores....According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi-Fi out beyond the trial stage within 12 months. An Asda spokeswoman confirmed the supermarket was trialling Wi-Fi but said it wanted to "keep details under wraps until we're confident which bits our ...

News Analysis: Supermarket, banker ... lawyer?

Tesco claims its online legal products will offer customers accessibility and value, reports Alexandra Jardine

Supermarket online shopping services face OFT probe

LONDON - Some of the country's biggest online supermarket shopping services are being questioned...charged online were higher than in their stores. Other allegations made are that supermarkets use online ... it was examining supermarket pricing online, but said that, because it was an ongoing process, it would not name ... contacted by the OFT. Separately, a poll of supermarkets conducted by the National Consumer Council has ...

Morrisons to launch first supermarket magazine iPad app

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app...Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle than recipes. Several supermarkets have iPhone apps, but are yet to fully exploit the iPad's larger screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ...

MEDIA ANALYSIS: Brand Spend Analysis - Mum’s logged on to Iceland: how the UK supermarket

supermarkets, and the launch of its internet shopping service is no exception....In recent years, Iceland has shown itself to be a nimble and responsive player among UK supermarkets, and the launch of its internet shopping service is no exception. It is an attractive area to exploit: 5 per cent of all retail in Europe is now home-based and a potential market, worth ...

Asda becomes first supermarket to put insurance comparisons online

LONDON - Asda is to become the first supermarket to offer an online comparison service for its...Until now, the supermarket's own-branded financial products have been underwritten by Norwich Union. However, its Asda Price Search service will enable customers to look for the best deal on car ... battleground for supermarkets because it offers highly lucrative returns on a comparatively small investment ...

Shoppers turn to Tesco online

Tesco is luring online grocery shoppers away from competitor supermarkets, according to new

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.