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RNIB shuns 'trick or treat' for Hallowe'encampaign

signed up supermarket chain Asda and children's laureate Jacqueline Wilson to support its UK-wide Scared

PUBLIC RELATIONS AWARDS 2000: Campaign - Best Charity or Non-commercial Campaign

poppies for the first time, and supermarkets Morrisons, Tesco and Safeway had initiatives of their own ...

Editorial: Floating PR forum opens new doors

pole position amongst the supermarkets. To be fair, a conference alone cannot tackle years ...

Agency Management: As PR consolidates client conflicts divide - As the PR industry consolidates and client brands diversify into different sectors, Chinese walls within agencies are becoming more important, but their confidentiality is not always trusted

of supermarkets and utilities: Sainsbury s now sells financial services, and London Electricity is now selling ...

Editorial: Frankenstein food for media thought

. With the supermarkets trying desperately to distance themselves from foods containing GM ingredients, another plank ...

PRWEEK AWARDS 2003: Corporate & Public - The Xchangeteam Award - Financial

launched its initial 2.9bn bid for the UK's fourth-largest supermarket, Safeway, but the board held out ... prohibited the larger supermarket rivals from bidding. Tight restrictions were placed on bidders ...

PRWEEK AWARDS 2003: Gold - The V4 Award - Private Sector Department of the Year

be extended. The proactive PR strategy meant the supermarket didn't risk losing valuable coverage ...

CAMPAIGNS: Events PR - Fantasy and fact spark deed drive

signed a number of commercial deals including one with super-market chain, Safeway. ...

Media Relations: Study says CEOs need protection from press

Morrison supermarket chairman Sir Ken Morrison, not particularly known for engaging the media, who came ...

CSR: Diversity takes centre stage

, the supermarket will be making headlines again as it launches a campaign to increase its proportion of older ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.