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Reputation Survey: Supermarkets - Tesco needs to come up with the goods

Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market ... per cent) and thought it had the best product range (30 per cent). But other supermarkets had a better ...

Tesco switches to Brunswick

Embattled UK supermarket giant Tesco has switched its corporate comms business to Brunswick as part...other supermarkets with its £500m 'big price drop' - dubbed the 'big price flop' by analysts - Tesco has ...

Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

Brazen PR has been brought in to position Iceland Foods as the country's go-to supermarket

Healthcare: On the agenda - Stores promote junk food at tills

Supermarkets routinely promote snacks at checkouts and in queuing areas in their stores ... was based on a survey of supermarkets and high street chains. It highlighted worst practices, naming ... . Recommendations It was recommended supermarkets should remove junk food from tills, that the Advertising ...

Post Office recruits Mark Davies as director of comms

,700 outlets more than any bank or supermarket. Davies, who worked under Jack Straw from 2005 and 2010 ...

Hobbycraft picks Euro RSCG to support major expansion

The company has appointed Euro RSCG on a retained basis for a consumer PR brief following a four-way pitch. The art and craft supermarket chain, which employs 1,000 people across the country, has flourished in the recession as the idea of make do and mend has gained popularity. It is now ...

John Woodcock: Two-tone coalition confuses the public

After a weekend in which Conservative welfare minister Chris Grayling adopted a stridency reminiscent of Norman Tebbit to stoke up the row over the Government's controversial supermarket work experience scheme, a more measured Nick Clegg took to the stage to stress the positive opportunities in a job ...

Asda reviews public affairs ahead of major 2012 expansion

The UK's second biggest supermarket chain is currently deciding between three agencies where to place its government relations business, having had TLG on board for four years. It is understood that the agency shortlist includes TLG. Like its competitors, Asda faces numerous governmental and legislative ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.