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Sainsbury's 'taste the difference' by AMV BBDO

The ad promotes the re-launched premium range for the supermarket as well as a new Taste the Difference Bistro range, a convenience range claiming to be of restaurant-quality . ...

Tesco 'little waiters' by The Red Brick Road

The ad, by The Red Brick Road, features children presenting a menu in the style of a waiter to promote the supermarket s "three courses for 10" deal. It was created by Sam Cartmell and directed by Joanna Bailey through Bare Films. Post-production was by The Mill. The ad was edited at The Whitehouse ...

Pepsi 'display king' by TBWA\Chiat\Day Los Angeles

Pepsi has signed up Snoop Dog for its latest US ad campaign, which shows two supermarket employees

Moneysupermarket 'Jedward' by Dare

Jedward star in an ad for the travel branch of moneysupermarket.com, travel supermarket.com.

Lactofree 'listen up hedgehogs' by Wieden & Kennedy

The 20- and 30-second TV ads were shot by the Mighty Boosh director Paul King and star hedgehogs (because hedgehogs are lactose intolerant). The hedgehogs are filmed exploring a supermarket stocked with miniature products, and in addition there are "dream sequences" showing what a hedgehog would wish for in a ...

Sainsbury's 'taste' by AMV BBDO

Jamie Oliver is at the centre of a new campaign from Sainsbury's as part of the supermarket's new...to sourcing high quality products. It shows how the supermarket works with farmers to ensure produce is picked ...

KFC ad takes manager to the supermarket

The TV spot, by Bartle Bogle Hegarty (BBH), concentrates on the recipe, which is British-sourced. The ad shows a KFC manager visiting the local supermarket. He explains that consumers demand fresh, homegrown produce and points out that KFC uses the same fresh British chicken as you find in the supermarket ...

The wars of the grocers

Supermarkets have hiked their ad spends in a bid to woo value-conscious shoppers. Media Week...Supermarkets are buoying up the declining media market with massive hikes in ad budgets ... ads. The supermarket chains are credited with propping up the declining revenues of tabloids ... % of the papers' ad revenues on some days. The battle is on among mid-market and discount supermarkets to catch ...

Meet the Client: Michael Bates, Morrisons

Michael Bates is marketing director at supermarket chain Morrisons...of Morrisons' share of the competitive supermarket business in the past year? Econometric analysis has proven ...

Every little ad helps Tesco

Supermarket giant's new campaign promoting double-value Clubcard vouchers looks a winner...., which led to the supermarket achieving its highest net buzz score (+24) since early 2006. Since then ...

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