16 Feb 2012
Supermarkets are performing well despite the tough financial climate, and they can give brands a...MARK BUCKNELL - DIRECTOR OF PRODUCT STRATEGY, JCDECAUX
Why are supermarkets continuing to buck the trend?
Wallis Simpson reportedly said that "supermarkets are more fascinating than any fashion salon". Supermarkets offer today's consumers a right royal treat in terms of diversity of product ...
01 Apr 2009
| by Caroline Lovell
of practice for pubs, clubs, supermarkets and off-licences as it looks to end Britain s happy hour culture ...
. Source: The Guardian The supermarket groups Wm Morrison and Asda gained share of the grocery market ...
10 Aug 2009
, and could raise up to 10billion a year. Source: The Daily Mail UK supermarkets are rebuffing ...
26 Apr 2012
The battle of the supermarkets has begun.
31 Jan 2011
| by John Reynolds
The TV spot, by Bartle Bogle Hegarty (BBH), concentrates on the recipe, which is British-sourced.
The ad shows a KFC manager visiting the local supermarket.
He explains that consumers demand fresh, homegrown produce and points out that KFC uses the same fresh British chicken as you find in the supermarket ...
04 Nov 2009
| by Hadassah Nymark
LONDON - A map used in a regional press ad indicating the proposed development of an Asda store in the Barnet area has been removed by the Advertising Standards Authority after a reader complained that the maps were misleading as they did not give an accurate impression of the development.
31 Aug 2011
| by John Reynolds
the two supermarkets over pricing shows no signs of abating....The dispute between the two supermarket giants centred on a price-guarantee ad taken out by Asda across the national press.
The ad stated: "ASDA Price GUARANTEE We mean it! 10% cheaper or we'll give you the difference. Guaranteed on your comparable grocery shopping versus Tesco, Morrison ...
13 Apr 2011
| by Ed Owen
Asda has won a round in the supermarkets' ongoing price-focused advertising battle, with one of its...that your comparable grocery shopping will be at least 10% cheaper than the other big supermarkets or we ll ...
supermarkets and all of that is covered by the Asda price guarantee."
On-screen text declared that the offer ...
grocery shop is comparable with the other big supermarkets and all of that is covered by the Asda price ...
29 Apr 2009
| by Hadassah Nymark
LONDON - The Advertising Standards Authority has ordered changes to a TV ad for supermarket chain...supermarket sources and packs fruit and vegetables straight from British farms." The Co-op, Waitrose and Asda ...
that it was the only major supermarket to source and pack fruit and vegetables from British farms. The ASA and a ...
supermarkets also claimed to sell produce that had been sourced and packed directly from British farms ...
08 Mar 2012
that starred hedgehogs exploring a supermarket.