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SECTOR SURVEY: SUPERMARKETS

06 Mar 1997 | by AMANDA RICHARDS

This week s sector survey is proof that, in the vexed area of supermarkets and food retailers...This week s sector survey is proof that, in the vexed area of supermarkets and food retailers, advertising strategy is more important than advertising budget. It is an extraordinary table topped by frozen food giant Iceland, which, following the resignation of its pounds 13.5m account by WCRS last ...

CAREERS: Movers - Booths Supermarkets

03 Oct 2002

Lincoln Clarke has been appointed marketing manager at Booths Supermarkets, the leading North West

Henkel creates line for supermarkets

05 Feb 2004 | by Samuel Solley

. The packs will retail for £3.49 and are intended to take advantage of impulse DIY purchases in supermarkets ...

Branding: Supermarkets top green survey

10 Jun 2008

Supermarkets are the greenest brands in the UK, according to a report by Landor....The 2008 ImagePower Green survey showed that the UK's biggest grocers accounted for five of the top six green brands. Marks & Spencer was the greenest supermarket, followed by Waitrose, Tesco, Sainsbury's and Asda. According to the report, The Body Shop is the UK's greenest brand. Dove, Google ...

ANALYSIS: Supermarkets spy local attraction

05 Feb 2004 | by Rachel Barnes

Supermarkets have taken to purchasing convenience stores in a bid to increase their share of local...Already dominant on the high street and in retail parks nationwide, the UK's major supermarket ... -up' - sector represents the latest strategy for supermarkets to extend their reach. Planning problems One reason why supermarkets have been eyeing up this market is the difficulty in buying ground ...

Supermarkets bolster focus on children's ranges

05 Feb 2008 | by Jemima Bokaie

LONDON - The UK's biggest supermarkets are investing millions in own-label ranges aimed at children.

Comet fights supermarkets with 'specialist' ads

17 Aug 2005 | by James Quilter

and stem the supermarkets' encroachment on its core market....retailers and supermarkets. Our concern is that customers appreciate a specialist.' Comet, owned by French ...

Supermarkets extend battle to mobile offers

27 Aug 2008 | by Alison Donnelly

LONDON - The supermarket price war has spilled over into the mobile phone market as Asda and Tesco.... The supermarket chains are aiming to persuade mobile users to defect, as consumers are becoming more price ...

News Analysis: Supermarkets get in fashion

03 Jun 2004

be better advised to pick up a pair at your local supermarket along with the weekly shop. Where grocery ... discovered the clothes were from a super-market, they rejected them. 'People want to put a distance between ... Maureen Hinton believes the key reason that supermarkets are clamouring for a slice of the clothing market ...

Branding: Sweet Cred extends into supermarkets

18 Mar 2004 | by Emily Rogers

Clive Garrad and Tim Bertin have signed distribution deals to introduce the range of novelty sweets into supermarket chains over the coming year, following a soft launch in independent newsagents last September. Each product in the collectable range includes sweets and a toy, and is part of a set ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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